With the new mobile and tablet animations that you've had on desktop, you can now use them to help draw attention as they browse your site, so they better know what to look at and where to go. 

To add animations: go to the mobile or tablet site version you wish to edit, click the context menu of the element you want to animate, and click Entrance Animation. There are several different animations to choose from.

Animations are a great way of drawing attention to specific areas on your website and encouraging visitor's to engage in actions you want them to. Need to encourage visitor's to your site to scroll down?  You can use an animated downward arrow to solve that problem. 

Animations on mobile should be thoroughly thought out, it's best to keep the following practices in mind:

Mobile & desktop are different.
Mobile sites are usually more playful, so on mobile the animations you choose may reflect this! For example, what looks right on desktop (like a slide in from the right) might display even better as a bounce on mobile.

Choose where you add them wisely!  Too many can be distracting or overwhelming for site visitors.

Animate elements that are more important, instead of those that are less important. It may be more valuable to animate a "Shop Now" button than a "Read More" link. 

Not all animations have the same effect or style.  It's important to choose the element animation that will communicate your site's desired look and feel. Fade in is more subtle; Zoom or Bounce are more bold and energetic.