2023 Holiday Online Shopping Statistics You Should Know!
2023 is looking like the longest holiday shopping season yet!
This year, people are buying their holiday gifts early. Very early.
Everyone has spent the past two years watching the pandemic impact on the holiday shopping season with supply chain issues, price fluctuations, and retail staff shortages.
Consumers are kicking off their shopping months in advance this year to get what they need, when they need it, and for the right price. In fact, as early as July, Google searches for “Black Friday deals” grew by over 200% in the U.S. compared to last year. This buyer enthusiasm means retailers have the chance to attract savvy shoppers early and distribute revenue opportunities across a longer period of time.
2023 Online Shopper Statistics
List of Services
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84% of Holiday Shoppers Say:List Item 1
84% of holiday shoppers say they will keep an eye open for deals, discounts, or promotions throughout the holiday season.
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Over 50% of Holiday Shoppers Plan to:List Item 2
More than half of holiday shoppers plan to compare prices online to ensure they find a good deal.
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62% of Americans:List Item 3
62% of Americans agree that they’re confident they can spot a good deal around the holidays when they see one.
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35% of US Consumers have Already:List Item 4
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
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60% of Consumers:
60% of consumers in surveyed markets are checking return policies before deciding to buy a brand or product that is new to them.
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54% of Shoppers Use
54% of shoppers use five or more channels like search, video, and social media to shop over a two-day holiday period.
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Over 50% of Holiday Shoppers Plan to:
Even though holiday shopping is starting early, more than half of shoppers are planning to hold off on buying gift items until they are on sale for Black Friday weekend (Nov. 25–28).
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51 Million Shoppers Participated:
Nov. 26: Small Business Saturday (U.S.) - 51 million shoppers participated in Small Business Saturday last year, with 71% indicating they were shopping specifically for this event.
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48% of People Say:
Nov. 29: GivingTuesday - 48% of people say they are prepared to invest their time and money to support companies that try to do good.
