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Everyone has spent the past two years watching the pandemic impact on the holiday shopping season with supply chain issues, price fluctuations, and retail staff shortages.
Consumers are kicking off their shopping months in advance this year to get what they need, when they need it, and for the right price. In fact, as early as July, Google searches for “Black Friday deals” grew by over 200% in the U.S. compared to last year. This buyer enthusiasm means retailers have the chance to attract savvy shoppers early and distribute revenue opportunities across a longer period of time.
84% of holiday shoppers say they will keep an eye open for deals, discounts, or promotions throughout the holiday season.
More than half of holiday shoppers plan to compare prices online to ensure they find a good deal.
62% of Americans agree that they’re confident they can spot a good deal around the holidays when they see one.
As of September 2023, 35% of US consumers had already started their holiday shopping, and among those 32% have already made a purchase.
60% of consumers in surveyed markets are checking return policies before deciding to buy a brand or product that is new to them.
54% of shoppers use five or more channels like search, video, and social media to shop over a two-day holiday period.
Even though holiday shopping is starting early, more than half of shoppers are planning to hold off on buying gift items until they are on sale for Black Friday weekend (Nov. 25–28).
Nov. 26: Small Business Saturday (U.S.) - 51 million shoppers participated in Small Business Saturday last year, with 71% indicating they were shopping specifically for this event.
Nov. 29: GivingTuesday - 48% of people say they are prepared to invest their time and money to support companies that try to do good.
Mailing Address: 602 Wheelock Rd, Sutton, VT 05867
Email: sales@northeastkingdomonline.com
A Complete VT Digital Marketing and Website Design Company
Mailing Address: 602 Wheelock Rd, Sutton, VT 05867 | Email: sales@northeastkingdomonline.com | Complete Digital Marketing and Website Design Company in Northern VT