Changes to Google Insights Metrics

Changes in Google Business Profile Insights

If you've noticed a decline in some of your Google Business Profile (GBP) metrics (formerly known as Google My Business), you might be curious about the reasons behind it. You might be asking yourself, "Why have my Google profile views dropped?"

Don't worry, there's no need to panic. The cause of this decline is a recent update to the Google API, which was implemented to enhance data accuracy and provide more precise search term information for local businesses. To better understand the changes in Google Business Profile performance metrics, continue reading.

What Are Google Business Profile Insight

GBP Insights offers data regarding a business's performance in local search, including metrics like profile views, how customers discover the business, and their interactions with the profile. Unlike other free Google tools like Google Search Console and Google Analytics, Google Business Profile Insights is specifically tailored to local search presence and performance.

By consistently tracking local performance, businesses can gain valuable insights into their performance in local searches on both mobile and desktop platforms. This includes understanding how frequently specific search terms lead customers to their Business Profile.

This feature also provides a range of search-related metrics for measuring customer engagement and performance, suitable for organizations of all sizes, from small businesses to large multi-location brands.

Changes in Google Business Profile Insights and Their Implications

Google has made some modifications to its APIs that affect the definition of certain metrics for GBP, including profile views, searches, and direction requests. These updates were implemented to improve the quality of data available through GBP.

As a result of these changes, Google has removed certain data points from its Business Profile performance insights dashboard.

These exclusions comprise:

Post views and clicks
Query volumes categorized by direct, brand, and discovery
Views across photos uploaded by users
This means that businesses will no longer have the same level of visibility into the performance of their Posts and photos as they did before.

However, businesses will still have access to the following metrics:

Map views (desktop and mobile)
Search views (desktop and mobile)
Website clicks
Call clicks
Driving direction clicks
Keyword queries

The most significant change is that previously, each interaction with a business profile on Search or Maps would count as a view. For instance, if a customer clicked on a GBP to view reviews and then requested directions, it would register as three separate views. With the recent update, all these interactions are now consolidated into a single unique user interaction within a 24-hour timeframe. Consequently, you might observe a decrease in profile views compared to previous periods. However, this change results in more accurate data that reflects the true nature of customer interactions.

What to Expect

Thanks to Google's API update, your Google Insights page will now include a detailed breakdown of searches, enabling you to see the specific search terms that led customers to your GBP. This new data provides a valuable opportunity to gain insights into your search engine optimization (SEO) and the keywords driving traffic to your business.

Additionally, you can anticipate the introduction of new, insightful customer interactions, including:

Business Bookings: The number of bookings received through the business profile.

Food Orders: The number of food orders placed through the business profile.

Business Conversations: The count of unique conversations initiated via the business profile.

< Older Post

Newer Post >

Mail

A person is typing on a laptop computer with online icons around them.

Why Website Security Should Be Your 2025 Priority

February 19, 2025

Learn about the importance of website security and the key security concerns facing your website. We explore specific security risks and how you can secure your website against them.

A person is drawing web design layouts on a piece of paper with a pen.

Redesigning for Success: What Your Website Needs to Attract New Customers

February 12, 2025

Redesign your website for success to attract more customers, increase page retention, and see more conversions.

A person is holding a cell phone in their hand with emoji's coming out of it.

Which Social Media Platforms Are Right for Your Business?

February 5, 2025

Discover which social media platforms are best for driving growth in your business with Northeast Kingdom Online, a Vermont web design and content marketing company.

A close up of a keyboard with a red button that says seo

What Is SEO And How Does It Benefit My Business?

January 30, 2025

Discover key information about search engine optimization (SEO) and how, when applied effectively, it can enhance your business's online visibility, improve search engine rankings, and drive more organic traffic and customers to your business.

A woman is sitting at a desk with her feet up and a laptop.

To Blog or Not to Blog, What is the Advantage?

January 15, 2025

Discover the advantages that blogging can have for your business and how it impacts your audience engagement and outreach.

Plant Growing out of a hand used to visualize business growth by doing a website redesign.

How a Website Redesign Can Grow Your Business in the New Year

December 30, 2024

The New Year is the perfect time for businesses to evaluate their digital presence and ensure it supports their growth objectives. At Northeast Kingdom Online, we specialize in professional website redesign services that enhance your brand and deliver impactful results. A modernized website goes beyond aesthetics—it’s a strategic asset that drives growth, improves user experience, and keeps you competitive in today’s digital landscape. Let us help you refresh your online presence and set your business up for success in the year ahead.

Why a Well-Branded Website Matters

By Blog Owner • November 8, 2024

Having a well-branded website is a powerful tool that helps your business connect with your audience, communicate your values, and stand out in a crowded digital landscape. A strong website brand encompasses the visual elements, voice, and unique qualities that make your business memorable and trustworthy.